"The Calling," a high-end wine company founded by Jim Nance in Napa Valley, is a brand that champions meaningful pursuits and the ripple effects of ambition. With a focus on modern luxury and a deep connection to its Napa roots, the brand inspires its audience to take the first step toward creating lasting impact. Our recent collaboration with "The Calling" involved producing a sophisticated product library shoot that captured the essence of their brand identity through this core gesture: the ripple.
This project was an opportunity to modernize the classical luxury aesthetic in the wine category, breaking away from the stereotypical cues that dominate the industry. Instead of relying on traditional, static imagery, we injected concept and storytelling into the visuals, creating a fresh and dynamic perspective. By focusing on "The Calling's" core themes of meaningful pursuits and ripple effects, we crafted a narrative that resonates deeply with their audience while maintaining the brand's premium positioning.
For this audience of restless pursuers, More is Calling.
2024
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