Unilever’s, Mele targeted an oft-forgotten demographic. This newfound visibility became the center of their platform: “We See You.”
The range of expertly crafted produced help nourish and solve for the specific challenges and benefits of melinated skin. Dark spots, certain sensitivities and so on became the preoccupations of this beautiful product line.
The design leaned into the science meets beauty paradigm at the heart of the line’s development.
2025
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