Ultimate Machine is a Venice, CA based custom motors garage and rehab facility, servicing elite racing clientele and automotive enthusiasts. Studio Lellow formulated a dark and brooding identity to match the brand's orientation toward aggressive all terrain vehicles and Baja racers.

This project for Vaulting, a New Orleans-based restoration company, celebrates the art of breathing new life into heritage spaces Inspired by the vaulted ceilings and timeless architecture of the city, Lellow crafted a visual identity that reflects the tension between classic spaces and modern ideas with a gorgeous V as the identity’s central gesture.

The work combines bold deco lines with contemporary aesthetics, mirroring the company’s mission to preserve the past while building for the future.The design draws from the interplay of light and shadow in vaulted spaces, emphasizing the grandeur and intimacy of restored homes.